Hobbes Avatars
Branding, Illustration
2020
Guidance — Eddy Nieto, Dan Stack, Nevin McRay
Direction + Design — Jade Kuzak
Animation — Jade Kuzak
CONTEXT
Avatars are often the first image clients see that represent a studio’s personality. Design a new set of avatars that accurately captures the team’s personality through the voice of Hobbes.
CONCEPT
The visual direction was initially inspired by modern vases - geometric forms with subtle indications of human touch. Over time the visuals morphed into silhouettes that were custom made to hint at each person’s unique interests, personal traits, and physical features. Together they express Hobbes’ anonymous, controlled and subdued voice.
Goals
Establish a design system that is glanceable, scalable, distinguishable and amplifies Hobbes’ team voice
Process / Iteration Montage
Final Set
Components
Color Palette
Applications
